Creating Drive Time Trade Areas around each of your store locations

You can create drive time trade areas to evaluate the location of your stores in relation to the distances your customers drive to reach your stores.

You can create new trade areas by following the steps in the Trade Area Wizard. Select the Business Analyst drop-down to create a new trade area. You can create new trade areas, view existing trade areas, manage existing trade areas, append demographic variables, and monitor trade areas. This example shows you how to create new drive time trade areas using your store locations as the starting points.

Upon completion, the trade areas appear for each of your stores.